Content creation

The Shard. Pic: Jamie Street

I create engaging content for my clients, commissioning the best travel and lifestyle writers, as well as writing lively and accurate text myself.

With almost 40 years’ experience as a journalist, writing and producing publications, I can deliver top-quality online and print content from initial concept to final proof. I can be engaged on both a regular and project basis.

My recent work includes devising, researching, writing and voicing a self-guided audio trail of Chester’s historic architecture, Discover The Rows. I have just commissioned and edited Congham’s Golf Coast, the latest in a suite of visitor trails that I have devised for my client Congham Hall Hotel in Norfolk. Recent guest articles I have written on behalf of clients for the press, include a feature on Jodrell Bank for Cheshire Living magazine.

Past content projects 

2021: Conceived, researched, wrote and voiced Discover the Rows for Historic England-funded project for Marketing Cheshire – an online and audio self-guided tour of Chester’s medieval and Tudor Rows for visitors and locals.  

2021: Conceived, researched and wrote The Delicious Dozen Ice Cream Trail for Marketing Cheshire – an online self-guided tour of Cheshire’s artisan ice-cream makers for visitors and locals. 

2018-2020: Editor of The Ultimate Guide to Chester and Cheshire for Marketing Cheshire – a quarterly print and digital, consumer guide to tourism and cultural activities and experiences in the county for visitors and locals.  

2019-2020: Conceived, researched and wrote Cheshire: Where Science Meets Nature for an Arts Council-funded project for Marketing Cheshire – a suite of online self-guided cultural tourism trails around Cheshire for visitors and locals.

2018-2020: Conceived, researched, commissioned, engaged and liaised with photo researcher, and wrote Tuscan Guru for To Tuscany – an online magazine about what to do and see in Tuscany for guests of the villa-booking company.

2018: Consulted on creating a tone of voice for To Tuscany, implemented guidelines and led workshops for staff. 

2017: Commissioned, edited, researched and wrote content for The Explorer’s Road for a DEF-funded NewcastleGateshead Initiative project – a self-guided tour for international visitors following a 300-mile stretch of the A1.  

2016-2018: Conceived, commissioned, edited and wrote editorial content for the print versions of Best Loved Hotels annual hotel directory – supplied editorial essays and mini visitor guides for nine regions using locally-based national travel writers.  

2014-2018: Conceived, researched and wrote a suite of online and print guest trails for Congham Hall Hotel in Norfolk – six self-guided print and online trails on key themes of food, art, nature, gardens, drinks producers and where to eat crab.  

2012-2014: Provided content for publications for the Victoria BID in London – wrote consumer and business features about this area of central London for print materials aimed at commuters, visitors, businesses and residents.

2012: Researched, wrote and edited Carmarthenshire Food and Drink trail for Discover Carmarthenshire – a self-guided print and online trail of food-and-drink producers and providers.  

2012: Conceived, researched, wrote and edited Sussex Beer & Wine Trail for Visit Sussex – a self-guided online trail of vineyards and microbreweries in East and West Sussex.

2012: Researched and wrote print visitor leaflets for St Kitts Tourism Authority.

2012: Researched and wrote Taste Cheshire Food Trail for Visit Chester & Cheshire – print booklet of eight self-guided trails in different areas of the county for visitors and locals.

Do you need top-quality content? Contact Kate.