Author Archives: tash

Content creation

The Shard. Pic: Jamie Street

I create engaging content for my clients, commissioning the best travel and lifestyle writers, as well as writing lively and accurate text myself.

With almost 40 years’ experience as a journalist, writing and producing publications, I can deliver top-quality online and print content from initial concept to final proof. I can be engaged on both a regular and project basis.

My recent work includes devising, researching, writing and voicing a self-guided audio trail of Chester’s historic architecture, Discover The Rows. I have just commissioned and edited Congham’s Golf Coast, the latest in a suite of visitor trails that I have devised for my client Congham Hall Hotel in Norfolk. Recent guest articles I have written on behalf of clients for the press, include a feature on Jodrell Bank for Cheshire Living magazine.

Past content projects 

2021: Conceived, researched, wrote and voiced Discover the Rows for Historic England-funded project for Marketing Cheshire – an online and audio self-guided tour of Chester’s medieval and Tudor Rows for visitors and locals.  

2021: Conceived, researched and wrote The Delicious Dozen Ice Cream Trail for Marketing Cheshire – an online self-guided tour of Cheshire’s artisan ice-cream makers for visitors and locals. 

2018-2020: Editor of The Ultimate Guide to Chester and Cheshire for Marketing Cheshire – a quarterly print and digital, consumer guide to tourism and cultural activities and experiences in the county for visitors and locals.  

2019-2020: Conceived, researched and wrote Cheshire: Where Science Meets Nature for an Arts Council-funded project for Marketing Cheshire – a suite of online self-guided cultural tourism trails around Cheshire for visitors and locals.

2018-2020: Conceived, researched, commissioned, engaged and liaised with photo researcher, and wrote Tuscan Guru for To Tuscany – an online magazine about what to do and see in Tuscany for guests of the villa-booking company.

2018: Consulted on creating a tone of voice for To Tuscany, implemented guidelines and led workshops for staff. 

2017: Commissioned, edited, researched and wrote content for The Explorer’s Road for a DEF-funded NewcastleGateshead Initiative project – a self-guided tour for international visitors following a 300-mile stretch of the A1.  

2016-2018: Conceived, commissioned, edited and wrote editorial content for the print versions of Best Loved Hotels annual hotel directory – supplied editorial essays and mini visitor guides for nine regions using locally-based national travel writers.  

2014-2018: Conceived, researched and wrote a suite of online and print guest trails for Congham Hall Hotel in Norfolk – six self-guided print and online trails on key themes of food, art, nature, gardens, drinks producers and where to eat crab.  

2012-2014: Provided content for publications for the Victoria BID in London – wrote consumer and business features about this area of central London for print materials aimed at commuters, visitors, businesses and residents.

2012: Researched, wrote and edited Carmarthenshire Food and Drink trail for Discover Carmarthenshire – a self-guided print and online trail of food-and-drink producers and providers.  

2012: Conceived, researched, wrote and edited Sussex Beer & Wine Trail for Visit Sussex – a self-guided online trail of vineyards and microbreweries in East and West Sussex.

2012: Researched and wrote print visitor leaflets for St Kitts Tourism Authority.

2012: Researched and wrote Taste Cheshire Food Trail for Visit Chester & Cheshire – print booklet of eight self-guided trails in different areas of the county for visitors and locals.

Do you need top-quality content? Contact Kate.

PR knowledge

I spent more than 10 years as a PR consultant for tourism companies and organisations, so I have a thorough understanding of how to create content that can be used in your PR campaigns and wider marketing activity.

I specialised in PR for tourism authorities but also individual businesses, working closely with my clients to understand their priorities and identify the most powerful stories for PR activity. I dovetailed my work with their other marketing channels, delivering eye-catching messages and materials, and building strong relationships with target media. The result was impactful campaigns that attract the attention of the local, regional and international press.

Most recently, I worked with Marketing Cheshire, Destination Chester, Discover Newmarket, the National Horse Racing Museum, Visit Warwickshire and Congham Hall Hotel. But I have also worked with a wide variety of great travel companies, from the tour operator Simply Sweden, a specialist in adventurous Scandinavian holidays, to innovative start-up, a revolutionary train booking website that was snapped up by and is now I’ve also provided PR services for the walking holiday company Foot Trails, Family Adventure Holidays, a company that does what it says on the tin, and the coach tour operators Just Go! Holidays and Omega Breaks. My accommodation clients have included the villa-booking website To Tuscany, luxury ski chalet holiday company Meriski in the French Alps, Almohalla 51 in Andalucia, Inspira Santa Marta Hotel in Lisbon, Kivo Hotel in Skiathos, and the gay-friendly accommodation collection Further Afield.

Photo: Beeston Castle

How I tell your story

Whether I’m writing a blog or the content for a cross-marketing campaign, I am always guided by your business priorities and SEO needs.

I can help you shape a brief that will deliver the best written content for requirements and can be seamlessly integrated with activity across your marketing channels.

I can write text personally and commission and edit other top-quality writers, as you require.

My long experience working at the top of Britain’s national press means that I understand deadlines and deliver projects on time.