To Tuscany is a villa-booking website offering about 750 top-quality private rental houses in the region at the best possible prices. By acting on behalf of the property owners, the company enables holidaymakers to book direct, at no extra cost, through a secure payment system. Its hand-picked range of accommodation, from small apartments to grand Tuscan villas, provides a gateway to this lovely part of Italy. The easy-to-use website also features lots of content about what to do in the region, from cookery classes to hot-air ballooning.
We are commissioned by owner Sean Caulfield to position To Tuscany in the press as the active villa company and leading provider of top-quality self-catering Tuscan villas with pools. The main thrust of our work is to earn high-value backlinks as part of the company’s drive to boost its Google rankings in a very competitive online market.
We seek diverse coverage of To Tuscany in mainstream and specialist online publications, measuring the Google ranking of each with special software. We achieve coverage by continually creating stories that speak to the company’s key priorities, tapping into perennial and seasonal themes, events and activities, and by organising multiple press trips. Journalists have travelled with To Tuscany for a range of stories, from from cycling in the Tuscan hills, to expert-led wine tastings, and truffle-hunting adventures. We have also managed PR campaigns for our client in France and Germany.
In the UK, we have secured coverage in national and regional newspapers, consumer, travel and specialist magazines, in print and online, as well as on leading blogs. One of our top pieces of coverage is this article about truffle hunting by Maureen O’Hare, which appeared on top-ranking site CNN.com. See more of the coverage we’ve achieved for To Tuscany on its press page.
Lisa Leggate, Director of To Tuscany, says…
“Kate and Simone understand the importance of using PR to gain high-quality links to the To Tuscany website, which helps increase our SEO positions. Their insider knowledge of the journalist trade enables us to work together to produce interesting ideas and stories that grab the attention of journalists and bloggers. To Tuscany are pleased with the links gained from our PR activity.”
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