Simply Sweden is one of the UK’s leading specialist tour operators to Sweden and Norway. Chris Graham and his team have travelled widely across both territories, to create extraordinary experiences and bring their knowledge to bear on authentic trips for travellers who want to embrace the Scandinavian landscape, nature and culture. This year the company added Denmark’s Faroe Islands to its destination list.
The comprehensive selection of holidays changes with the four seasons, ranging from city breaks and railway journeys,to rural retreats under the Midnight Sun and remote Arctic adventures beneath the Northern Lights.
Our job is to raise the profile of Simply Sweden’s brand in the UK consumer and trade media, positioning its holidays as “luxury in experience” trips, and to secure coverage that helps drive traffic to its website. We complement this by seeking opportunities for our client to offer his expert comment on travel to Sweden and Norway.
Over the past two years, our timely messaging and expert support in creating amazing press trips for journalists has resulted in coverage in most major publications. One of our favourite articles is Nick Redmayne’s tale of his Arctic adventure in Swedish Lapland for The Independent on Sunday.
Chris Graham, Owner of Simply Sweden, says…
“Kate and Simone have helped increase our coverage in national newspapers and publications and improve our quality backlinks in relation to SEO. Highly respected travel writers have written about many of our holidays in a wide range of publications thanks to Kate and Simone. Over the past few years, they have fully grasped the concept of our ‘luxury-in-experience’ holidays across Scandinavia and the Nordic region. They have hand-picked the best journalists for the best exposure and to get the right article for the right holiday. It’s a pleasure to work with them, they make PR extremely simple and accessible.”
Does your travel business need a PR push? Get in touch.