Congham Hall is a multi-award-winning, boutique hotel near the North Norfolk coast. The Georgian manor house stands in 30 acres of parkland, which feature orchards, a kitchen garden and a renowned Herb Garden, all of which supply the 2 AA Rosette restaurant. The hotel also has a state-of-the-art spa with pool, a facility unrivalled by its competitors in the area.
In 2012, the new owner of Congham Hall – Nicholas Dickinson, a highly respected hotelier embarking on his first independent project – asked us to create interest in his plans for the hotel while it underwent a major refurbishment. We were then invited to relaunch the property to the press and to continue to raise its profile.
We designed a PR campaign that created a buzz around the new owner and his plans, drip-feeding updates to the national and local media, while targeting key travel journalists for visits on relaunch. As the noise around the refurbishment died down, we moved into the trickier phase of sustaining interest in the hotel. We set to work creating captivating stories around Congham Hall’s key business drivers, current tourism trends and local attractions, as well as the area’s natural, cultural and historical assets.
In 2015, we took this work a step further, integrating content creation with our regular media relations work. We researched, wrote and launched the first in a series of original trails, The Magnificent Seven… Norfolk Gardens, working with the marketing director to develop a guest package.
For this year, the trail has been updated and relaunched to dovetail with Visit England’s Year of the English Garden 2016, which marks the tricentenary of the birth of the landscape gardener Capability Brown. Our well-planned and precision-timed campaign included the unveiling of an exclusively designed spa treatment by the hotel’s spa product partner Elemental Herbology, in good time to capture the interest of the perennial ‘What’s new for the coming year’ and ‘New Year, New You’ specials.
The garden-themed campaign has already been a success, achieving press-visit interest and local and national coverage. This year we will continue to create great content with the launch of a second trail on another theme, and also focus on the latest refurbishment of some of the hotel’s 26 rooms and suites.
In the four years we have worked with Congham Hall, we have achieved extensive coverage in local, regional, national and international press, in print and online, across all phases of the project. Congham Hall has featured in all of the UK’s national newspapers and many major consumer, travel and specialist magazines, with highlights including its rating as one of The Sunday Times Ultimate 100 British Hotels.
Ruth Gallop, Director of Congham Hall Hotel, says…
“I’ve worked with Kate and Simone for four years and I can honestly say they have produced some excellent results for us. I would not hesitate to recommend them.”
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