A crisis can strike at any time and have devastating results on a business. But advanced planning can make all the difference when it comes to handling a crisis well.
I met a tour operator this week who was more than a little cynical about travel journalism and what value it offers readers. “But what’s new to say about the world,” he said.
One of the trickiest jobs in consumer travel PR is creating a press trip that strikes a happy balance between what the client wants and what the writer needs.
Simone accompanied a small press trip to Swedish Lapland showcasing one of our client Simply Sweden’s new trips to explore the Iron Trail in Luleå.
“Mess, don’t press!” Simone, chef-owner of the Ristorante Malborghetto, is showing me how to make a ragù. “This way we mix all the flavours – and we don’t burn the pan,” he smiles.