TRAVEL TAPAS

Older solo female travellers don’t just want a holiday, they want an adventure

  • 14 November, 2016
  • Abigail Sanderson

In my mid-thirties, when I took a round-the-world trip alone, I was an anomaly – an older single woman amid a sea of couples and younger backpackers. Today, six years later, I’d probably be queueing for wilderness camps, white-water rafting and glacier walking behind a sizeable contingent of solo women travellers my age and above.

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Bright idea: The Andalucian adventure that turned into a PR triumph

  • 8 November, 2016
  • Kate Simon

There can be few more satisfying moments for a PR than the one I enjoyed on a recent visit to our client Almohalla 51. On my first morning at this beautiful guesthouse in Andalucia, I joined my fellow guests at breakfast and quickly learned that all four – two from the UK and two from Australia – had been inspired to visit by an article in The Guardian that was the result of a press trip arranged by Traveltappers.

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Combining PR with journalism: How to set a straight course

  • 21 October, 2016
  • Kate Simon

“You’ve gone to the dark side!” Tell a journalist that you’re now dabbling in PR and brows furrow. Tell a potential client that you sometimes still work as a journalist and their eyes light up at the prospect of you being able to write and place articles about their product.  No. PR and journalism – never the twain shall meet.

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Need to boost the search ranking of your website? Here’s how SEO-PR can help…

  • 17 October, 2016
  • Simone Kane

Why: Whether you’re promoting tents, hotel rooms, or holidays, you need to understand the important role that online editorial coverage and backlinks to your website can play in overall SEO strategy.

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What does the end of The Independent in print mean for PR?

  • 16 April, 2016
  • Kate Simon

Having spent almost 15 years at The Independent and The Independent on Sunday, I was deeply saddened by the newspapers’ closure in March this year.

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