TRAVEL TAPAS

On the trail of a PR story in Norfolk

  • 17 April, 2020
  • Kate Simon

How do you attract the attention of the press when you’ve no news to share – create some of your own. Once the noise about the relaunch of Congham Hall Hotel had abated, our job was to continue raising the profile of this 26-room boutique property in Norfolk with journalists.

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What makes an Ultimate Guide? Great ideas and quality story-telling

  • 17 April, 2020
  • Kate Simon

There’s lots to do in Chester and Cheshire throughout the year and to help locals and visitors make the most of it all Visit Cheshire publishes a quarterly ‘Ultimate Guide’, distributing 30,000 free copies across the county. So we were proud to be invited to write, commission and edit this 36-page magazine in spring 2019.

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How to turn a hotel directory into a good read

  • 17 April, 2020
  • Kate Simon

When Best Loved Hotels decided to revamp their hotel directory they turned to Traveltappers to provide inspirational content to enliven the brochure’s pages. We were briefed to deliver short essays about interesting and unusual things to do and see in nine regions around Britain and Ireland, from the top of the Scottish Highlands to the tip of Cornwall’s toe.

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How science and nature drew the crowds to Cheshire

  • 16 April, 2020
  • Kate Simon

In 2019, Marketing Cheshire launched Cheshire: Where Science Meets Nature to champion the county’s rich scientific and natural assets through arts and culture. We helped devise the campaign concept for the final year of this project funded by the Arts Council and provided content and PR services to promote day trips and longer breaks by visitors from the area, region and nationwide.

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Bright idea: The Andalucian adventure that turned into a PR triumph

  • 16 March, 2020
  • Kate Simon

There can be few more satisfying moments for a PR than the one I enjoyed on a recent visit to our client Almohalla 51. On my first morning at this beautiful guesthouse in Andalucia, I joined my fellow guests at breakfast and quickly learned that all four – two from the UK and two from Australia – had been inspired to visit by an article in The Guardian that was the result of a press trip arranged by Traveltappers.

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