• Travel content and PR
    for the Google age

  • Travel content and PR
    for the Google age

  • Travel content and PR
    for the Google age

WHAT WE DO


Is your PR strategy helping to boost your search rankings as well as gaining great media exposure for your business? Is your website's content of the quality to attract the right traffic? At Traveltappers, we understand that PR has the power to earn valuable inbound links to your website and how that helps put your business in front of millions more potential customers. We also know that well-written, imaginative content can drive traffic, too. We’re well equipped to earn coverage that fuels search rankings and to produce the calibre of content that will attract positive attention – sometimes the two go hand in hand. Our team has many years’ experience working as journalists at the top of the national media, so we're professional writers and storytellers by trade. We instinctively know what makes a great story and how to make it relevant to busy journalists – and we have some of the best contacts in the business. Our measureable SEO PR campaigns are created to dovetail with your sales and marketing plan. Want to find out more? Get in touch.

Slider photos: Eastgate clock courtesy Chris Dorney/Shutterstock; Italian vineyard courtesy Lukasz Szwaj/Shutterstock; Italian coast courtesy Michael Brooks/Alamy


OUR TESTIMONIALS

CLIENTS

HOW WE TELL YOUR STORY

Strategic planning

Our highly effective, integrated PR plans flow from your sales and marketing priorities.

Public relations

Compelling campaigns, top-quality materials and strong relationships with journalists and editors are at the core of our work.

Social media

We dovetail our press work with activity carried out by our experts or your own team across social-media channels.

Content

We create imaginative, relevant, well-written pieces that command the attention of target audiences.

Link-building

All our work focuses on earning valuable online backlinks to boost your site’s authority in the eyes of Google.

RESULTS

We stay ahead of the game with our measurement and evaluation processes, using the latest data analysis software.

CASE STUDIES

How science and nature drew the crowds to Cheshire
  • 16 April, 2020
  • Kate Simon

In 2019, Marketing Cheshire launched Cheshire: Where Science Meets Nature to champion the county’s rich scientific and natural assets through arts and culture. We helped devise the campaign concept for the final year of this project funded by the Arts Council and provided content and PR services to promote day trips and longer breaks by visitors from the area, region and nationwide.

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On the trail of a PR story in Norfolk
  • 17 April, 2020
  • Kate Simon

How do you attract the attention of the press when you’ve no news to share – create some of your own. Once the noise about the relaunch of Congham Hall Hotel had abated, our job was to continue raising the profile of this 26-room boutique property in Norfolk with journalists.

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What makes an Ultimate Guide? Great ideas and quality story-telling
  • 17 April, 2020
  • Kate Simon

There’s lots to do in Chester and Cheshire throughout the year and to help locals and visitors make the most of it all Visit Cheshire publishes a quarterly ‘Ultimate Guide’, distributing 30,000 free copies across the county. So we were proud to be invited to write, commission and edit this 36-page magazine in spring 2019.

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How to turn a hotel directory into a good read
  • 17 April, 2020
  • Kate Simon

When Best Loved Hotels decided to revamp their hotel directory they turned to Traveltappers to provide inspirational content to enliven the brochure’s pages. We were briefed to deliver short essays about interesting and unusual things to do and see in nine regions around Britain and Ireland, from the top of the Scottish Highlands to the tip of Cornwall’s toe.

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