Is your PR strategy helping to boost your search rankings as well as gaining great exposure for your business?
At Traveltappers, we understand the power of PR to earn valuable inbound links to your website and how that helps put your business in front of millions more potential customers.
What’s more, we’re well equipped to achieve the top-quality coverage that fuels search. Our team has many years’ experience working as journalists at the top of the national press, complemented by a leading travel public relations strategist. We’re storytellers by trade – we instinctively know what makes a great idea and how to make it relevant to busy journalists – and we have some of the best contacts in the business. Our measureable SEO PR campaigns are created to dovetail with your integrated digital marketing plan.
Want to find out more? Get in touch.
“They understand the importance of using PR to gain high-quality links to the To Tuscany website, which helps increase our SEO positions. Their insider knowledge of journalism enables us to work together to produce interesting ideas and stories that grab the attention of journalists and bloggers.”
"Their expertise and flexibility have been invaluable as we’ve grown, helping us to evolve our strategy as the business takes on new and exciting challenges.”
“A super-efficient, savvy set-up. They were swift and adept at coming up with several, unique story ideas and leads for my trip to Lisbon that worked well for me as a freelance writing for multiple titles.”
“They really understand our sector of the market. Our PR coverage has improved hugely, both in terms of quality and variety.”
"They have helped me secure commissions from national newspapers, online publications and magazines by offering multiple stories – they are a mine of interesting and innovative ideas and are always quick to respond to emails."
“Kate and Simone have that rare thing among PR companies – people skills and an ability to see how a press trip and subsequent coverage can work for all parties.”
“Highly respected travel writers have written about many of our holidays in a wide range of publications thanks to Kate and Simone. They have hand-picked the best journalists for the best exposure and to get the right article for the right holiday. It's a pleasure to work with them, they make PR extremely simple and accessible."
“From the outset, they were firing brilliant ideas and proposals across. It wasn’t just a one-way street either, but very collaborative, which made the whole process more fun.”
“They have produced some excellent results for us. I would not hesitate to recommend them.”
HOW WE TELL YOUR STORY
Our highly effective, integrated PR plans flow from your sales and marketing priorities. We also have extensive experience of crisis management.
Compelling campaigns, top-quality materials and strong relationships with journalists and editors are at the core of our work.
We dovetail our press work with activity carried out by our experts or your own team across social-media channels.
We create imaginative, relevant, well-written pieces that command the attention of target audiences.
All our work focuses on earning valuable online backlinks to boost your site’s authority in the eyes of Google.
We stay ahead of the game with our measurement and evaluation processes, using the latest data analysis software.
“You’ve gone to the dark side!” Tell a journalist that you’re now dabbling in PR and brows furrow. Tell a potential client that you sometimes still work as a journalist and their eyes light up at the prospect of you being able to write and place articles about their product. No. PR and journalism – never the twain shall meet.
Why: Whether you’re promoting tents, hotel rooms, or holidays, you need to understand the important role that online editorial coverage and backlinks to your website can play in overall SEO strategy.
Having spent almost 15 years at The Independent and The Independent on Sunday, I was deeply saddened by the newspapers’ closure in March this year.