Slider photos: Eastgate clock courtesy Chris Dorney/Shutterstock; Tresco Abbey Gardens courtesy Kath Watson/Shutterstock; Welford on Avon courtesy Lee Beel/Visit BritainWHAT WE DO
Is your PR strategy helping to boost your search rankings as well as gaining great media exposure for your business? Is your website's content of the quality to attract the right traffic? At Traveltappers, we understand that PR has the power to earn valuable inbound links to your website and how that helps put your business in front of millions more potential customers. We also know that well-written, imaginative content can drive traffic, too. We’re well equipped to earn coverage that fuels search rankings and to produce the calibre of content that will attract positive attention – sometimes the two go hand in hand. Our team has many years’ experience working as journalists at the top of the national media, so we're professional writers and storytellers by trade. We instinctively know what makes a great story and how to make it relevant to busy journalists – and we have some of the best contacts in the business. Our measureable SEO PR campaigns are created to dovetail with your sales and marketing plan. Want to find out more? Get in touch.
"At a time-critical period for The Explorer’s Road, a Discover England Fund project, Traveltappers turned around research and delivery of compelling, story-led narratives for 19 destinations and 120 businesses, on schedule, as promised, in just four weeks."
"As Chair of Cheshire’s Cultural Destinations project, I know that great PR is essential to drive audiences and also to satisfy our wide range of stakeholders. Traveltappers have been with us all the way, providing advice and support, and delivering an excellent level of coverage. I trust their knowledge of the media and have been impressed by their delivery of exactly what was required at every stage."
"The PR campaign for Cheshire: Where Science Meets Nature was excellent. The press and PR received would not have happened to the extent it did if it hadn’t been compiled – and pitched – in such a compelling way. The narratives and the work that Traveltappers has done has changed some of the dialogue, conversations and profile of events."
"Kate and Simone have been instrumental in helping To Tuscany to create a new magazine-style blog, Tuscan Guru. Their assistance with design, layout and content has helped produce a popular, high-quality online magazine, which compliments our main website.”
"Kate at Traveltappers was totally on the ball right from the get-go. She listened carefully to the brief and came up with a bespoke itinerary. Everything Kate promised was delivered on time – usually with some value-added inside info. Nothing was copied and pasted, one-size-fits-all or formulaic. So refreshing to work with such a professional team.”
“A super-efficient, savvy set-up. Kate and Simone were swift and adept at coming up with several, unique story ideas and leads for my trip that worked well for me as a freelance writing for multiple titles.”
"Kate and Simone have helped me secure commissions from national newspapers, online publications and magazines by offering multiple stories – they are a mine of interesting and innovative ideas and are always quick to respond to emails."
“Kate and Simone have that rare thing among PR companies – people skills and an ability to see how a press trip and subsequent coverage can work for all parties.”
“From the outset, Kate and Simone were firing brilliant ideas and proposals across. It wasn’t just a one-way street either, but very collaborative, which made the whole process more fun.”
“Kate and Simone have produced some excellent results for us. I would not hesitate to recommend them.”
OUR TESTIMONIALS
CLIENTS
Our highly effective, integrated PR plans flow from your sales and marketing priorities. Compelling campaigns, top-quality materials and strong relationships with journalists and editors are at the core of our work. We dovetail our press work with activity carried out by our experts or your own team across social-media channels. We create imaginative, relevant, well-written pieces that command the attention of target audiences. All our work focuses on earning valuable online backlinks to boost your site’s authority in the eyes of Google. We stay ahead of the game with our measurement and evaluation processes, using the latest data analysis software.
HOW WE TELL YOUR STORY
Strategic planning
Public relations
Social media
Content
Link-building
RESULTS
In 2019, Marketing Cheshire launched Cheshire: Where Science Meets Nature to champion the county’s rich scientific and natural assets through arts and culture. We helped devise the campaign concept for the final year of this project funded by the Arts Council and provided content and PR services to promote day trips and longer breaks by visitors from the area, region and nationwide. How do you attract the attention of the press when you’ve no news to share – create some of your own. Once the noise about the relaunch of Congham Hall Hotel had abated, our job was to continue raising the profile of this 26-room boutique property in Norfolk with journalists. There’s lots to do in Chester and Cheshire throughout the year and to help locals and visitors make the most of it all Visit Cheshire publishes a quarterly ‘Ultimate Guide’, distributing 30,000 free copies across the county. So we were proud to be invited to write, commission and edit this 36-page magazine in spring 2019. When Best Loved Hotels decided to revamp their hotel directory they turned to Traveltappers to provide inspirational content to enliven the brochure’s pages. We were briefed to deliver short essays about interesting and unusual things to do and see in nine regions around Britain and Ireland, from the top of the Scottish Highlands to the tip of Cornwall’s toe.
CASE STUDIES